Wednesday 2 November 2016

Why Is Apple Poaching Blackberry Executives And Looking To Buy McLaren?

Image from Fortune.com








The auto market is so dynamic right now--so many ups and downs. 

While there were reports of Apple kiboshing project Titan--or at least putting it on hold--a recent report claims that the computer giant has poached two-dozen Blackberry executives from QNX, including CEO Dan Dodge. It's indeed a set-back for Blackberry, which sought through QNX to expand its autonomous vehicle technology. Apparently the executives will work from a remote office in Kanata, Ontario, according to MacWorld UK. And in that same article, MacWorld rumours that Apple is planning to buy luxury supercar maker McLaren, though it isn't clear whether it is an outright purchase of the company or a major investment. The sequel to the McLaren P1 is said to be electric. As well, McLaren supplies electronics to a host of carmakers, including NASCAR and Formula One. 

That said, Tesla remains one of the biggest poachers of Apple talent--but the former still has its problems.

Tesla could run into delay issues with the Model 3, given the company's recent press release about its own special glass technology group that is designing a solar roof for the Model 3. As some speculate, this could cause a bottle-neck in the already tenuous manufacturing process. Given Musk's penchant for complexity, this new addition to the Model 3 could be a wow-factor for the vehicle, but prove to be a dud in manufacturing meeting market demand. To fulfill its orders for 2018, Tesla will have to manufacture more vehicles than it ever has, which is raising eyebrows among business analysts. Tesla has amazing ideas, but it remains to be seen whether it can implement them in the timely way the market demands. 


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